Final Illustrator Logo

I’m really happy with how my final logo turned out. I improved it a lot based on my feedback I got from my instructor and my peers. The majority of the feedback I got had to do with the texture and size of the W part of my initial as well as the appearance of the C. The C was thinner in the handle area so that needed to be fixed and the W didn’t have the metal appearance I was looking for yet. I was told that it might look a lot better if I Moved the text of my name into the space between the magnet prods next to the W so I did that and made the font red like the Magnet itself. I also made the “handle” part of the magnet thicker because it was distorted to be thinner than the prods. I think this change also made it look more like a C. As for the W, I had a really hard time getting it to look like metal. This was probably something I could have done in Photoshop with mixing layers but with vectors it was really difficult. I decided to use a grain effect and played with the presets of the intensity and stuff a lot until it looked like a brushed steel W. I’m really happy with how much it looks like metal now because of the gradients of gray that are in it as well. I also added a drop shadow to make everything stick out just a little bit more. There is one thing that I couldn’t quite understand and that is that the W looks pixely sometimes. Sometimes when I open the file it looks foggy (due to the effect, I tried enhancing it and expanding the appearance to help it a little bit) and other times it is perfectly normal so I hope on the Jpeg it decides to cooperate with me! all in all, I got a lot of great feedback ranging from the concept of my logo, to the technical pieces of it and it really helped me improve it and I think that is clear through the changes in my rough draft and my final draft and I am happy with the results! I think my initials and the play on gravity or magnetism emphasizes the focus on me.

Thanks for all the help!

As for the resources I used this time for the W, I found two ways to make a metal look. One way was with the graphic pen effect but that didn’t work at all for me… here are the links to those sources. Final Magnet

Self Critique of Draft Logo

Looking back on my logo draft, I think it was a good start and I’m proud of it because I think it is pretty creative. After not looking at it for a few days, it’s nice to see it in a fresh perspective. I got some great feedback that I can used to make my logo better though from both peers and my instructor. I really appreciate when someone tells me exactly what they think I should do even though that isn’t always possible because it is just a suggestion and we don’t always know how something will turn out but I’m glad there are certain things that stick out as easily fixable like font placement, shape of my magnet, and affects that I can use or other shapes to add more pizzazz to my logo. I was hoping someone would have an idea of exactly HOW to make something look metal, so instead I will just have to do some more experimentation and can hopefully get the W in my logo to look more metal. I was also told to maybe add more to the logo but I think one of the best properties of a logo is simplicity so I will experiment with it but won’t be set on any additions. All in all, I got great feedback that will definitely help me improve my logo. I really appreciate it!

Draft Logo

Before I came up with an idea for my draft logo, I just looked through all the required readings for the assignment and looked through tons of real company logos that are used today, and were used many years ago. What I gathered in my research is that not every logo has things in it that have anything to do with their product or services. For example, McDonald’s arches are not burgers yet it is their extremely iconic logo. The purpose of a logo is to capture the attention and some bit of memory from your audience. When I look at logos, I don’t just want to focus on good ones but also the bad ones because both good and bad logos can be memorable in either positive or negative ways. Even fortune 500, household name companies can have goofy, or lackluster logos and because of their prominence, it can be a marketing curse being stuck with that image. After a few days of just fooling around on Google and looking at logos trying to get ideas, I ended up making a few drafts and wanted to pick the one I liked the most, which is the one I have uploaded here. I didn’t choose others because in the required reading it listed a few important aspects of logos that my other drafts didn’t have. For instance, a logo should be scale-able and should look just as good on a business card or a phone screen as it would on a poster. I think a centered logo looks very balanced especially when you consider the teeter totter/ weight scale rule we saw in the video tutorial last week. If it is a centered logo, there isn’t any element of the logo that outweighs the other elements skewing the focus of the image. My magnetic logo is centered and I think so far has decent balance but it isn’t symmetrical. As you can see, the W dips lower than the magnet because the magnet wouldn’t just stick to the W in a perfectly symmetrical way. If I was trying to win over the attention of some ladies, I could say that my magnetic logo really emphasizes my magnetic personality and my immediate attractiveness. That isn’t the purpose though and to this point I like the design and I think the force of attraction or magnetism emphasizes the focus on me. The focus on my fits the my theme. Perhaps there are other things than just the W that should be pulled to the magnet? Should effects be added? are the size of the magnet and W adequate? What do you guys think? I’m really hoping that I can improve a lot on this draft with your guys’ feedback and what will make it look the best.

The way I made the magnet was I used two rectangles for the prods with the rectangle tool along with two smaller grey rectangles for the magnetic ends, and I made 2 circles with the ellipse tool. Half of the circles overlapped with the prods so to get it to look like a normal magnet I used the pen tool to cut out the other halves of the circles so they would match up with the prods to get the curved magnet. There’s a slight color gradient so let me know what you think the best color for it would be! The W is a just 4 rectangles put together. I couldn’t get text to have a gradient and I want the W to look metal so it would be attracted to the magnet. I’m hoping to improve on that as well so hit me with ideas! I also downloaded an electric font to use to put my name on the magnet in-case it wasn’t clear that the image is my initials and the lighting bolt style of the font goes with the force of magnetism.

I like the progress so far of this but I’m really looking for feedback on what I can do to improve so thank you guys!.,–vector-338,,
magnet maybe done

Final Graphic Collage

For my revision of my graphic collage I got a lot of great peer and instructor feedback along with people outside of the class to see what I could do to improve on my rough draft. It was difficult deciding what to change because for example, some people thought the overall image was too bright and that I should reduce the vibrance, while others thought I should try to make the image pop even more with color. I decided to drop the vibrance and color balance a little because some feedback thought that it would draw more attention to the collage as a whole and not be overwhelming. Some of the other feedback I got was about the 3D text I used. It did end up looking a little rough around the edges and I was given ideas on blending it better or adding some effects to the text layers to make them blend a little better, as well as dropping the opacity slightly so it seemed less sharp. I also added another 3D text layer to kind of explain the purpose of the collage a little more. In my original collage the only text was “My universe.” It might be a little self-explanatory but with the feedback I got, I thought it would really help to open up on that a little more so I added “Friends and Family” because that is what constitutes my universe (cheesy I know). I also changed the lighting of the 3D text layers so it looked like the shadowing was coming from the bright blue planet bellow. I also put all the pictures I used together in the middle over the moon to show that these things are the center of my universe while adding some outer glow, bevel and emboss, and stroke effects to add to the 3D theme sort of and make the images pop off of the background.

Nothing about the theme of my collage changed as I really liked my progress the first time I submitted it. I still wanted a collage that looked well put together, like it took a lot of time and effort for a rookie like me, to show images that sum up my weirdness and what’s important to me, and to just express myself. I got a lot of constructive feedback from peers, instructors, and people outside of the class and I’m really happy with how my first ever Photoshop creation turned out and like seeing the differences between my first draft and this one. The amount of fiddling and backtracking due to mistakes has really gone down a lot between the time of the beginning of this unit, and up until the submission of my final graphic collage.

Here are also the citations and links to the 3 pictures I used (no changes were made to those 3 besides color balances from the first draft until this one), which are all under the free to remix CC agreement.

Sweetie187. “Space.” Flickr. Yahoo!, 12 Mar. 2011. Web. 26 Jan. 2015. . (some rights reserved- free to share and remix) <;.

Sweetie187. “Space.” Flickr. Yahoo!, 02 June 2011. Web. 26 Jan. 2015. . (some rights reserved- free to share and remix) <;.

Spencer, Kenneth. “Moon 100614.” Flickr. Yahoo!, 07 Oct. 2014. Web. 30 Jan. 2015. . (some rights reserved- free to share and remix) <;.

All 3 sources are linked to this message-


Self Reflection of My Graphic Collage

I am facing the unfortunate reality that this collage won’t have my eyes on fire or anything. That is too hard for me and I shouldn’t devote more time to ruining my work… Alas, I think that I might try to make all the pictures uniform in the sense that right now they are in a corner of their own but they aren’t exactly all the same size. I am going to try to put all the pictures together in their own collage and maybe have them replace the moon. Another thing I am going to try to work on is the font. I like how its 3d and unique but it is really sharp and kind of sloppy so I need to experiment with it a little more and see if I can get it to blend in better. Finally, I’m going to see if there is anything I can do to further emphasize the theme of my collage and the meaning of it being my universe. I appreciate all the feedback and understanding i got from my peers and will use these main points as trying to accomplish what can improve my work.